Who'd you rather trust - a big, impersonal corporation, or a real live friend? Chances are good you'll go with a personal recommendation from a trusted source, something that's known as 'earned media' in the online world.
The concept of 'earned media' has been getting a lot of attention lately; it's been touted as the next great marketing tool. However, if you're like most website owners, you're probably a bit fuzzy on the details - that's where we can help out.
Viral videos, free coverage in blogs, content that's shared through social media - it's what marketers called 'earned media', and it's what every business needs to focus on.
Why? Because earned media is what people are actually saying about you, your products and your brand. It's your street-level reputation, and it's what can make or break your business on social media.
Social media has given consumers unprecedented power to share, comment, like or disapprove. You already understand the importance of investing in your online image with a proactive, engaging presence managed by a professional social media company; this 'owned media' is what builds your credibility and nourishes trust among a notoriously cynical online audience.
Once you've built your core audience, it's time to start spreadin' the word and focus on expanding your reach through earned media - content that your social media fans, friends and followers want to share with their contacts. This is the holy grail of marketing - the audience you've invested in now promotes your brand or business, for free.
Better yet, earned media is fabulous return on your marketing dollar - it's a personal endorsement of your company by your audience to their friends and followers. Thanks to the power of social influence, this newfound 'earned' social media audience will already perceive your business as trustworthy, hip and cool - after all, you've come highly recommended!
Nope, you can't buy love, but you can certainly set the mood...
So, how much media do you earn? More importantly, how much do you want to earn?
Want to know more about how you can harness the power of earned media? Click here to start the conversation.